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Ghari Detergent
Ghari Detergent powder (Hindi:घड़ी) is manufactured by Rohit Surfactants Private Limited (RSPL), a Kanpur based 3000 crore diversified conglomerate in India. The detergent brand was founded by Muralidhar and Bimal Kumar Gyanchandani in 1987. When Ghari was launched, market was already dominated by big brands like Surf and Nirma. Over the years since the launch of Ghari detergent powder, till date there have been introduction of plethora of brands from biggies like HUL and P&G and many local players. It came to limelight in late 2012 when it surpassed HUL's wheel detergent and grabbed top spot in terms of market share. It took almost 25 years for Ghari to be the market leader in detergent market. In November 2012, Ghari had a 17.4% share compared with Wheel's 16.9%.
==History==
In 1987, a year before Wheel was launched by HUL, without much attention of media or public, Muralidhar and Bimal Kumar Gyanchandani launched Ghari detergent in Kanpur, Uttar Pradesh. In 1988, Muralidhar and Bimal Kumar incorporated Shri Mahadeo Soap Industries Pvt. Ltd. under which they started manufacturing Ghari detergent. Eventually, Shri Mahadeo Soap Industries Pvt. changed its name to Rohit Surfactants Private Limited (RSPL) in June 2005.
It is said that Ghari was inspired by Nirma, which was launched in 1969 and evicted HUL's Surf within four years of its launch to become the market leader in 1987 having a market share of around 30%. Nirma was at its peak when Ghari was launched in 1987. In 1988, HUL launched Wheel to take on Nirma which snatched top spot from Nirma in 2000. Ghari had to compete against two big players Wheel and Nirma since its launch. After 25 years of its inception, it took the top spot in the detergent market in 2012.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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